CASE STUDIES
With decades of collective experience under our well-notched belts, the Renegades have worked as internal advisors and external growth consultants to some of the best-known corporations, start-ups and social enterprises across the globe. Take a look at some of our work.
EXPANDING SHARE-OF-WALLET FOR A LARGE MEDIA COMPANY
INDUSTRY. Media
KEY THEMES. Adjacent Growth | Internal Innovation | Share-of-wallet expansion
CHALLENGE. A relatively mature media company was looking to inflect its growth curve by exploring innovative businesses that leveraged its core strengths
ACTION. Amplifying a concept that had been incubated in a single market, we launched a nationwide creative + branding agency to complement the media offerings
IMPACT. The agency far exceeded expectations, with 120% year-over-year growth and EBITDA margins of 35% in only its second year of operations
DRIVING SAME-STORE SALES FOR A MAJOR RESTAURANT GROUP
INDUSTRY. Restaurants
KEY THEMES. Sales Growth | Franchise Engagement | Cause Marketing
CHALLENGE. A national restaurant chain was looking to increase same-store sales, engage franchisees, and build relationships with community stakeholders
ACTION. Launched a unique national cause-marketing campaign connecting thousands of local franchises with community-based education partners
IMPACT. Notably improved sales + consumer brand perceptions. Engaged A-list celebs, generated 820M social media impressions + donated 1M books to a charitable partner
REPOSITIONING A GLOBAL HOTELIER TO FUEL GROWTH
INDUSTRY. Travel + Leisure
KEY THEMES. Rebranding | Franchise Engagement | Global Scope
CHALLENGE. A global hotel franchisor was looking to refresh a dusty brand and modernize its offerings for today's savvy travelers
ACTION. Implemented a worldwide revamp - focused on a set of guest-centered brand hallmarks - across 3000+ properties
IMPACT. The initiative boosted revenue upwards of 15% in key travel markets and dramatically increases guest satisfaction and intention to return
WINNING MARKET SHARE IN CONSUMER PACKAGED GOODS
INDUSTRY. CPG
KEY THEMES. Brand Positioning | Consumer Research | Share Gains
CHALLENGE. A leading player in the CPG space wanted to revive their brand position and trounce the competition
ACTION. Build a compelling new brand identity - fueled by qualitative + quantitative consumer research - to ensure that the product line stood out in a crowd
IMPACT. The new identity, product design and packaging - complemented by a winning ad campaign - drove significant share gains in the category
DISCOVERING NEW REVENUE IN PROFESSIONAL SERVICES
INDUSTRY. Professional Services
KEY THEMES. Market Expansion | Diversity + Inclusion | Public / Private Partnerships
CHALLENGE. A professional services firm wanted to gain market share by better serving purpose-driven clients. Separately, the firm sought to expand its work supporting BIPOC.
ACTION. Designed new offerings for clients interested in social impact + launched a public-private partnership with a leading nonprofit focused on under-represented groups
IMPACT. These new offerings - which continue to be implemented - are expected to significantly increase client conversion and market penetration, while building brand rep
LAUNCHING A START-UP INTO THE STRATOSPHERE
INDUSTRY. Aerospace
KEY THEMES. Strategy | Venture Fundraising
CHALLENGE. A cutting-edge startup was looking to match its proprietary tech to a clear customer need, build a rock solid strategy and woo potential investors
ACTION. Honing in on the venture's unique technical assets - and marrying them with market trends - we created a strategy + key messaging to use on their journey
IMPACT. The client secured over-subscribed investment from a respected syndicate and signed deals with two leading industry contractors.