CASE STUDIES

With decades of collective experience under our well-notched belts, the Renegades have worked as internal advisors and external growth consultants to some of the best-known corporations, start-ups and social enterprises across the globe.  Take a look at some of our work.

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EXPANDING SHARE-OF-WALLET FOR A LARGE MEDIA COMPANY

INDUSTRY.  Media

KEY THEMES.  Adjacent Growth  |  Internal Innovation  |  Share-of-wallet expansion

CHALLENGE.  A relatively mature media company was looking  to inflect its growth curve by exploring innovative businesses that leveraged its core strengths

ACTION.  Amplifying a concept that had been incubated in a single market, we launched a nationwide creative + branding agency to complement the media offerings

IMPACT.  The agency far exceeded expectations, with 120% year-over-year growth and EBITDA margins of 35% in only its second year of operations

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DRIVING SAME-STORE SALES FOR A MAJOR RESTAURANT GROUP

INDUSTRY.  Restaurants

KEY THEMES.  Sales Growth  |  Franchise Engagement  |  Cause Marketing

CHALLENGE.  A national restaurant chain was looking to increase same-store sales, engage franchisees, and build relationships with community stakeholders

ACTION.  Launched a unique national cause-marketing campaign connecting thousands of local franchises with community-based education partners

IMPACT.  Notably improved sales + consumer brand perceptions. Engaged A-list celebs, generated 820M social media impressions + donated 1M books to a charitable partner

REPOSITIONING A GLOBAL HOTELIER TO FUEL GROWTH

INDUSTRY.  Travel + Leisure

KEY THEMES.  Rebranding  |  Franchise Engagement  |  Global Scope

CHALLENGE.  A global hotel franchisor was looking to refresh a dusty brand and modernize its offerings for today's savvy travelers

ACTION.  Implemented a worldwide revamp - focused on a set of guest-centered brand hallmarks - across 3000+ properties

IMPACT.  The initiative boosted revenue upwards of 15% in key travel markets and dramatically increases guest satisfaction and intention to return

WINNING MARKET SHARE IN CONSUMER PACKAGED GOODS

INDUSTRY.  CPG

KEY THEMES.  Brand Positioning  |  Consumer Research  |  Share Gains

CHALLENGE.  A leading player in the CPG space wanted to revive their brand position and trounce the competition

ACTION.  Build a compelling new brand identity - fueled by qualitative + quantitative consumer research - to ensure that the product line stood out in a crowd

IMPACT.  The new identity, product design and packaging - complemented by a winning ad campaign - drove significant share gains in the category

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DISCOVERING NEW REVENUE IN PROFESSIONAL SERVICES

INDUSTRY.  Professional Services

KEY THEMES.  Market Expansion  |  Diversity + Inclusion  |  Public / Private Partnerships

CHALLENGE.  A professional services firm wanted to gain market share by better serving purpose-driven clients. Separately, the firm sought to expand its work supporting BIPOC.

ACTION.  Designed new offerings for clients interested in social impact + launched a public-private partnership with a leading nonprofit focused on under-represented groups

IMPACT.  These new offerings - which continue to be implemented - are expected to significantly increase client conversion and market penetration, while building brand rep

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LAUNCHING A START-UP INTO THE STRATOSPHERE

INDUSTRY.  Aerospace

KEY THEMES.  Strategy  |  Venture Fundraising

CHALLENGE.  A cutting-edge startup was looking to match its proprietary tech to a clear customer need, build a rock solid strategy and woo potential investors

ACTION.  Honing in on the venture's unique technical assets - and marrying them with market trends - we created a strategy + key messaging to use on their journey

IMPACT.  The client secured over-subscribed investment from a respected syndicate and signed deals with two leading industry contractors.

OVERHAULING A BELOVED RETAILER FOR THE DIGITAL AGE

INDUSTRY.  Retail

KEY THEMES.  Product Strategy  |  Digital Transformation  |  Marketing

CHALLENGE.  An historic manufacturer and retailer needed a complete overhaul to drive revenue growth, refresh its brand and pave a clear path to profitability

ACTION.  Built a comprehensive go-to-market strategy leveraging data to refine the product mix, transition the business online + create a winning consumer experience

IMPACT.  Record sales in 2020 driven by healthy key metrics - greater traffic, higher conversion, more robust spend - and strong positioning for continued growth