SUPERPOWERS

Building solid brand architecture  |  Turning Big Data into action

Igniting brands in the real world  |  Bringing the funk

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STREET CRED

Led the global expansion of glaceau vitaminwater

Disrupted the fountain beverage industry with Coca-Cola Freestyle

Developed innovative new packaging for Dasani + Powerade

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TRAINING CAMPS

Coca-Cola  |  20+ years in Brand Marketing

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INDUSTRY APTITUDE

Beverages  |  Quick-Service Restaurants  |  Consumer Goods​

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HIDDEN TALENTS

In the late 90s, Eric was a semi-famous Step Aerobics champion